The Press of Atlantic City had an article about Ocean City being the town ranked #1 in the country for retail business - think they are talking about small business not chain stores (like CVS or Target). Since it was sponsored by a national book business group it started out to just rank small non-chain book stores and branched out.
I have been to Ocean City and like a lot about it but never saw anything special about most of the stores - tho i do like the book stores on Asbury avenue and a couple of the small eateries