Jersey Warren
04-28-2006, 10:18 AM
I am surprised this topic has not come up before this. Maybe that's because most of you still live in New Jersey and take the ubiquitous "Taylor ham" found in every diner and supermarket in the state for granted.
I first noticed a difference when I moved to New York City in 1970. Though our local A&P did not have the regular Taylor Pork Roll in the familiar red square box, they did have Taystrips — a product no longer made, to my knowledge (Taystrips were simply Taylor Pork Roll shaped into bacon-like strips, similar to Sizzlean.)
A few months after I moved to Massachusetts in 1972, I looked in the meat counter in our supermarket for Taylor Pork Roll. It wasn't there. I searched the store and looked in all the refrigerated cases. Nothing. I asked a store clerk and he looked at me as if I had asked for green cheese from the Moon! He scratched his head. "WHAT kind of pork roll?" he asked. I described it. "Nevah heard of it," he replied, in his New England accent, a puzzled look on his face.
That was the start of my 32-year-long quest to locate a source for Taylor Pork Roll.
Since I am a habitual label reader, I knew the Taylor Provisions company was in Trenton, and I wrote to them. They shipped me a 3-pound pork roll, wrapped in Christmas paper (it was December) as a complimentary gift! They also included order forms so I could order it whenever I wanted. For several years, I would order it by mail and the Taylor company would ship it by UPS to me at my office.
On our twice-yearly visists to New Jersey, we would take a cooler and stock up with pork roll for our return trip. (I would also bring back New Jersey hard rolls and crumb cake, two other Jersey foods impossible to duplicate very far East of the Hudson River, or very far West of the Delaware.
Over the years, I'd occasionally find Taylor Pork Roll in an A&P in New England (A&P is headquartered in Montvale.) But the store never carried it for long. New Englanders did not know what it was, and it was soon discontinued.
When I moved to California in 1989 I was completely cut off from TPR for over two years, since it never made it that far West. Surprisingly, when I moved to Texas in 1992, one supermarket had it at the deli counter, where it sold for $7.99 a pound.
It was not to be found (or heard of) in Wisconsin, either. However, on visits to the Dallas area, it had seemed to catch on there, and we'd bring some back in a cooler. (Boar's Head Provision had started distributing it to stores that carried Boar's Head deli meats.)
Then, in 2004, on our first visit to Crestview, Florida, I went in a Publix supermarket, and lo-and-behold: Taylor Pork Roll in both the little red boxes and the large rolls! Publix is a Florida supermarket chain and they have apparently accommodated all of the N.J. transplants. Which is good, since the Taylor company no longer ships and a company called Porkroll Express charges extremely high shipping charges, making a pork roll about $35.
If you talk to 100 New Jerseyans-in-exile, at least 90 will tell you they miss Taylor Pork Roll. And almost that number will say they miss crumb cake and hard rolls and good pizza.
Back in the 1980s, when I was a contributing editor to Long Beach Island magazine, I contacted the Taylor company (to which I had written so often over the years that I had a personal pen-pal list) about an idea I had to write an article for New Jersey Monthly in which I would nominate Taylor Pork Roll as the official state food of New Jersey.
The Taylor people were very brief, almost curt, in their reply. The said, in effect: "We handle all of our own publicity and we would not be interested."
I still cannot imagine why they would turn down my offer to boost their product and perhaps bring them a special honor. I believe the product deserves the honor for several reasons: It is made in Trenton, the state's capital; it is unique to New Jersey and nothing similar is made anywhere else outside the Garden State; and it has a very long history (going back to the mid-1800s) in the state.
Anyway, this is my pork roll saga. I am very happy to be able to buy it here in Crestview, Florida.:)
I first noticed a difference when I moved to New York City in 1970. Though our local A&P did not have the regular Taylor Pork Roll in the familiar red square box, they did have Taystrips — a product no longer made, to my knowledge (Taystrips were simply Taylor Pork Roll shaped into bacon-like strips, similar to Sizzlean.)
A few months after I moved to Massachusetts in 1972, I looked in the meat counter in our supermarket for Taylor Pork Roll. It wasn't there. I searched the store and looked in all the refrigerated cases. Nothing. I asked a store clerk and he looked at me as if I had asked for green cheese from the Moon! He scratched his head. "WHAT kind of pork roll?" he asked. I described it. "Nevah heard of it," he replied, in his New England accent, a puzzled look on his face.
That was the start of my 32-year-long quest to locate a source for Taylor Pork Roll.
Since I am a habitual label reader, I knew the Taylor Provisions company was in Trenton, and I wrote to them. They shipped me a 3-pound pork roll, wrapped in Christmas paper (it was December) as a complimentary gift! They also included order forms so I could order it whenever I wanted. For several years, I would order it by mail and the Taylor company would ship it by UPS to me at my office.
On our twice-yearly visists to New Jersey, we would take a cooler and stock up with pork roll for our return trip. (I would also bring back New Jersey hard rolls and crumb cake, two other Jersey foods impossible to duplicate very far East of the Hudson River, or very far West of the Delaware.
Over the years, I'd occasionally find Taylor Pork Roll in an A&P in New England (A&P is headquartered in Montvale.) But the store never carried it for long. New Englanders did not know what it was, and it was soon discontinued.
When I moved to California in 1989 I was completely cut off from TPR for over two years, since it never made it that far West. Surprisingly, when I moved to Texas in 1992, one supermarket had it at the deli counter, where it sold for $7.99 a pound.
It was not to be found (or heard of) in Wisconsin, either. However, on visits to the Dallas area, it had seemed to catch on there, and we'd bring some back in a cooler. (Boar's Head Provision had started distributing it to stores that carried Boar's Head deli meats.)
Then, in 2004, on our first visit to Crestview, Florida, I went in a Publix supermarket, and lo-and-behold: Taylor Pork Roll in both the little red boxes and the large rolls! Publix is a Florida supermarket chain and they have apparently accommodated all of the N.J. transplants. Which is good, since the Taylor company no longer ships and a company called Porkroll Express charges extremely high shipping charges, making a pork roll about $35.
If you talk to 100 New Jerseyans-in-exile, at least 90 will tell you they miss Taylor Pork Roll. And almost that number will say they miss crumb cake and hard rolls and good pizza.
Back in the 1980s, when I was a contributing editor to Long Beach Island magazine, I contacted the Taylor company (to which I had written so often over the years that I had a personal pen-pal list) about an idea I had to write an article for New Jersey Monthly in which I would nominate Taylor Pork Roll as the official state food of New Jersey.
The Taylor people were very brief, almost curt, in their reply. The said, in effect: "We handle all of our own publicity and we would not be interested."
I still cannot imagine why they would turn down my offer to boost their product and perhaps bring them a special honor. I believe the product deserves the honor for several reasons: It is made in Trenton, the state's capital; it is unique to New Jersey and nothing similar is made anywhere else outside the Garden State; and it has a very long history (going back to the mid-1800s) in the state.
Anyway, this is my pork roll saga. I am very happy to be able to buy it here in Crestview, Florida.:)